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Article: One hoodie, repaired for life

One hoodie, repaired for life
Values

One hoodie, repaired for life

Black Friday is all about buying more. At ONE OF XX, we'd rather celebrate keeping what you already have. This year, we're doing things differently.

If it rips, we fix it - for as long as it exists.

Instead of lowering prices, we’re making a statement.

Our alternative: one hoodie, repaired for life

Every One of XX piece is made from deadstock materials: fabrics that were produced, but never used. They often end up shredded or burned. Using what is already here is our starting point. Because of that, we keep production small and intentional. No unlimited restocks, but favorites built to last.

Fast fashion thrives on speed. We prefer attention.

The most responsible thing you can own is something you keep.

Clothing carries stories: where a fabric came from, who worked on it, how long you’ve worn it, how you’ve repaired it. Lifetime repair is our way of honouring that relationship, and pushing back against the throwaway cycle that Black Friday often represents.

More of what we've been up to

journal

Sourcing in Portugal
Open Kitchen

Sourcing in Portugal

Inside the process: sourcing deadstock in Portugal, shaping garments, and the beginning of Batch 01.

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Shooting Batch 02 in Switzerland
Behind the Brand

Shooting Batch 02 in Switzerland

Fresh mountain air, changing conditions and back-to-basic living. We braved all the elements and created our Lookbook for Batch 02.

Read more